In the freight sales world, there’s a lot of emphasis placed on avoiding mistakes – especially those that prevent your business from making money. In reality, there’s no better way for us to learn than through making mistakes.
If you ask the world’s most successful business people, you can guarantee they didn’t do everything perfectly from the get go. It’s not the mistake that’s important; it’s how you bounce back, they say!
“Those who count their ONLY failures on ONE hand List SMALL successes on the other!”
A large part of growing your freight business is taking calculated risks. That doesn’t mean making slap dash decisions and not thinking through the consequences. It means considering carefully the damage that can be done, compare that to the gain that can be made, and the probability of overall success.
Nobody ever got ahead, without taking managed risks, and wasn’t aware of the consequences.
There are many situations in your freight business where you have to move forward with confidence. A half-hearted attempt won’t cut it. You must go all in or not go in at all. Otherwise, you’re sure to fail. When making a sales call, for example, unless you go into your call with confidence, your prospect won’t believe in you, or trust you, which only diminishes your level of success.
The Bible states: “God is our refuge and strength, a very present help in trouble.” When you’re experiencing challenging situations, a positive mental attitude with the assistance of God will make a huge difference in the way you tackle those challenges. After asking God in prayer for a great attitude, he’ll give you the ability to tackle those new challenges, and make mistakes in the process if they’re required, for you to learn.
A positive attitude, in the same way as confidence, assists you to get your foot on the first rung of the ladder.
DON’T GIVE UP
A wise man once said: “Don’t throw in the towel. Use it to wipe the sweat off your face.”
This is the next step to success. Don’t give up. Just because success didn’t happen this time, doesn’t mean that it won’t happen the next time. Especially if you’re learning from a mistake you just made. So, if it doesn’t go completely to plan the first time, adapt, wipe the sweat off your face, and get back at it!
DON’T TAKE ANYTHING PERSONALLY
Remember when calling your prospects and future customers initially: the person on the other end of the line doesn’t know you – yet. When they object to you, your call, or your proposition, don’t take it personally. They just haven’t come around to your way of thinking and your freight service – yet!
Remember when calling your prospects and future customers initially: As long as you attempt your best and learn from your mistakes and successes, you can be proud of yourself. Making mistakes is the best way to learn. As long as you’re learning, then you’re growing – in more ways than one!