All you have is 20 SECONDS to connect, make an impact, add value and engage your new freight prospects. So, how can freight sales agents engage a freight prospect that quickly? By bumping up our credibility. Making an instant connection starts with building our credibility early in the process and maintain it throughout your freight prospect’s decision making process. So, to avoid screwing up those first 20 seconds, here’s a list of five actions every freight sales agent must do to quickly establish THAT credibility with their freight prospects.