Have you been criticized yet, or labeled by others because you’ve taken action in freight sales? If Yes, then you’re not alone. It happens to most Top Producers in freight sales who rise above the level of average and mediocrity. Why? Because mediocrity is where most individuals in freight sales and in the world operate. Hear below how you react to their negative criticism.
For freight sales agents, you’d think talking about your freight service is the best way to win a big contract or a host of lanes to move. After all, how can freight prospects decide to use your service unless they know what they’re paying for? These five signs indicate that it’s time to let your prospect take center stage, and you close your mouth, and keep it shut.
A wise man told this fact to being happily married over 50 years. Shortly after his anniversary, he said that he and his wife are still on their honeymoon. What’s their secret? That in all that time, they’re still courting each other. What Does That Have To Do With Your Freight Business? Everything! What extraordinary things do you do when you meet the freight prospect that you want to grow old with? When you continually attempt to win their heart, you build a solid and lasting relationship.
Big words, freight jargon and buzzwords often make you sound foolish especially when you don’t know their meaning. Even when you use big words, your message can easily be lost when your freight prospect doesn’t know what you’re saying. So, don’t use terms and jargon that most freight prospects don’t and won’t understand. Always Keep It Plain And Simple!
Freight sales is not a get-rich-quick profession. It’s a marathon, not a sprint. Running a marathon requires consistent training over time and completing a marathon comes with a great feeling of reward and a sense of accomplishment. The same is true with freight sales. When you make the decision to commit to freight sales, and then put in consistent work over time, the rewards are great!
Fail forward and fail quickly because we learn our best lessons by failing, and it’s no different on the phone starting in freight sales. Don’t beat yourself up if you didn’t get the contact, prospect or the load. Just ask yourself: “What did I learn from that? “. Then take what you learned and adjust for your next call.